Off Page _Local Directory submission

Directory Submission - For Local and Global Online Businesses.

Submitting the URL of a site to online directories has been a viable SEO tactic as well as a well-justified promo practice since the early days of Internet marketing. It has been abused to an extent, too – most by unsaved SEO newbies who sometimes think quantity over quality, and strive for quick SEO gains.

After Penguin 2.0 hit, there’ve been rumors regarding the ineffectiveness of directory submissions for SEO, or even the potential dangers this practice holds.

1.    Search for directories on Google.

A simple way to look for directories relevant to your business is to search for them on Google or another search engine.

2. Examine your competitors’ backlinks

Another good way to find relevant directories that are likely to help your site rank higher and are safe to get backlinks from, is to analyze the backlinks of your top-ranking competitors.

It’s up to you how many competitors you’d like to analyze (you can do the top 5 or the top 25) – the point is to be to be able to quickly filter out the backlinks that are not directory links and to end up with a list of directories.

For example, using our SEO SpyGlass tool, one can see competitor backlinks that come from directories in a separate window and analyze them there.

3. Analyze directories for quality, popularity and integrity

Now, once you have done some initial research, you’d want to narrow your list of directories down to those that are really worth getting listed in. How can you tell which are?

Estimate their quality

To get an idea what a directory is worth SEO- and traffic-wise, pay attention to the following metrics:

·         The website’s domain age

·         The domain’s PageRank and the PageRank of the page where the listing will be located

·         The number of backlinks pointing to the page

·         The number of external, outgoing links from the page

·         The URL, the title and the description of the page your listing will be appearing on

To get this data, you can use any of the available SEO toolbars or SEO software that can analyze a site for these parameters

5. Track the effect from listings over time

After you submit your business listing to the choice directories in your final list, here are a few metrics to track to let you know how your listings perform.

Even though you probably won’t be able to track the SEO effectiveness from each listing (unless submitting your site to just one directory is the only SEO move you take), you can still check:

·         Monthly visits per listing

·         Conversion rates and sales

·         Website rankings dynamics after a round of submissions

·         Local SERP dynamics after getting into major local directories

Most of this data can be tracked in Google Analytics and by checking your site positions on Google/Google Maps

Directory submission is like submitting your add in Yellow Pages. The process of directory submission helps to back your website up, leading to back link generation and indirectly increases your page ranks.

What you require for directory submission?

·         Title

·         Keyword

·         Website

·         Email

There are many online directories where you can submit your business or service.